A Comprehensive Analysis of Permission Marketing
نویسنده
چکیده
Introduction Permission Marketing and the Internet Literature Review Permission Marketing Business Models on the Web Conceptual Framework Overall Framework Overview of Benefits and Costs Causal Antecedents to Message Relevance Causal Antecedents to Information Entry or Modification Costs Causal Antecedents to Message Processing Costs Causal Antecedents to Privacy Costs Discussion Footnotes References About the Author
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ورودعنوان ژورنال:
- J. Computer-Mediated Communication
دوره 6 شماره
صفحات -
تاریخ انتشار 2001